Conference day 2, Tuesday, 6th October 2009

last modified: 24/09/2009

Conference day 1, Monday, 5th October 2009
Conference day 3, Wednesday, 7th October 2009
Conference day 4, Thursday, 8th October 2009

9:00-10:00

REGISTRATION

10:00-11:30

Tourism in Eastern Europe and South Eastern Region - creativity and diversification
Industry Panel

Crossroad of Gaming & Tourism: potentials of cooperation
New forms of tourism and revenue sources - a creative response to joint venture opportunities
Underlying challenge for the tourist industry on the Balkans – who will offer competitive high quality product?
How can Tourism and Gaming industry help each other?
Can Tourism and the Gaming industry in the Balkan region maximize the revenue and provide more fun opportunities to visitor?
Strategic implementation for the Tourism and Gaming Industry

Speakers:
THOMAS TAIT, President and CEO, Nevada Tourism Alliance
POLLY KARASTOYANOVA, Executive Director, Bulgarian National Tourism Board
HENNING KRIPPENDORFF, External Associate, Horwath HTL /Hotel, Tourism and Leisure/ Croatia
RUMEN DRAGANOV, General Manager, Institute for Analysis and Assessment in Tourism
PETAR POPOVSKI, General Manager, Florimont Hotels
BOJAN ALEXANDROV, Marketing Manager, Florimont Hotels
TODOR RADEV, Associate Professor and Rector, International University College

Moderator:
JOSEPH S. WEINERT, Senior Vice President, Spectrum Gaming Group

11:30-11:45

COFFEE BREAK

11:45-12:15

Casino Marketing: impact and efficiency

Marketing during the times of economic crisis
Understanding the needs of how to get noticed in a competitive industry: jackpots and tournaments as marketing instrument
Signs of a well marketed casino

Speaker:
RENE LINDSEN, CEO, Swiss Gaming Corporation
NICHOLAS MIDDLETON, Marketing Director, Storm International

Moderator:
FRANK LEGATO, Editor, Global Gaming Business

12:15-13:00

Which 80% of your marketing costs are wasted?

Getting the best "Bang" for your marketing money is about cost effectively improving the player experience. A summary of the key points any organization can cover for marketing success. The seminar will tell you which of the 7xP’s (People, Planning, Positioning, Product, Price, Place & Promotion) can be maximized for little cost and which can be ignored in the short term. You will come out of this seminar with an outline of a short term strategy that can make the difference between success and failure in the current economic climate.

Speaker:
MIKE WALLIS, Owner, International Casino Monitoring

Moderator:
ROSSI MCKEE, Vice President, Casino Technology

13:00-13:30

Human Resources: Selection, Training and Valuation of the staff development during economy downturn

Strategy for development: professional qualification or in-house training?
Keeping quality staff - motivation and engagement
Current HR challenges: rightsizing and optimization of Human Recourses while facing turbulent times

Speakers:
TZVETAN KONYARSKI, Expert Human Resources, RS Consult/ Expert Social Aspects, BTAMOGI
JOSEPH LEMA, Assistant Professor, Hospitality management, Drexel University

Moderator:
TCVETOSLAV YOTOV, Executive Director, RS Consult

13:30-14:30

LUNCH BREAK

14:30-15:30

Protecting your right and benefits from innovation
Vendor Panel

Balance between risk and opportunities – innovations and new products
Effectively managing investigations and keeping your IP secured
What is the role of the government in controlling and protecting IP?
How can the Associations support the development of the proper gaming regulations?
Operational and strategic challenges of 2009 and looking beyond 2010
Global recession and how it reflects the innovations in the sector
What strategies to follow and how to solve the problems staying competitive in a global recession?

Speakers:
ALEXANDER P. GROHS, Sales and Marketing Director, Shuffle Master
IVAN TZANKARSKY, Executive Director, Casino Technology
ZLATKO WAISS, General Manager, Advansys d.o.o
MARCEL HEUTMEKERS, Director of Europe, Bally Technologies

Moderator:
NADIA HRISTOVA, Member of the Management Board, Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry /BTAMOGI/

15:30-16:30

Political Influence on Balkan Gaming: Successes, Failures and the Future

Existing customer bases
Prospective customers
Global competition
Eastern European competition
Where has gaming regulation worked well?
Where has gaming regulation faultered?
Russia
Tourism / gaming opportunities in the future
Conclusion

Speaker:
BOB MILLER, Chairman, International Association of Gaming Advisers /IAGA/

Moderator:
ROY STUDENT, President, Applied Management Strategies, Inc.